MONTON IS A LEADING BRAND IN ESTONIAN FASHION DESIGN, WHOSE EVERY COLLECTION DEPICTS HOW THE FUSION OF DIFFERENT SOURCES OF INSPIRATION CREATES SOMETHING TALENTED AND INNOVATIVE.
Our creations are driven by the new generation mindset, which represent the courage to be open to new ideas, whilst remaining unique and true to self. Of course there are those, to whom we seem unusual. Those, who need ordinary, the usual and the recurring. Standing out is often risky. We know that. But we are not afraid. We want to support the talented. Those unique and quirky characters, who inspire us to be better. We encourage people to express themselves through our collections and to demonstrate their versatility, because no-one has to deny or suppress themselves.
Monton encourages self-expression in a world where two random opposites meet.
Only through talented self-expressions do our quirks finally become accepted. That is why the role of our brand is to be the encourager of talented self-expression.
The true character of Monton lies in our continuous dedication and passion for six cornerstone values: courage, confidence, openess to new ideas, new generation mindset, finding synergy, self-love
MONTON’S INTERPRETATIONS OF WORLD FASHION WILL ENCOURAGE YOU TO EXPRESS YOUR VERSATILITY BOTH AT WORK AND DURING SPARE MOMENTS. TASTEFULLY, BUT ALWAYS WITH A LITTLE TWIST.
The essence of our collection is stylish city smart look, characterized by unique design, recognizable handwriting, modern tailoring and distinctive quality.
The most important global fashion trends are presented in the collection with a twist of Monton’s own handwriting, closely linked to our geographical heritage, taking us to a place where the Nordic touch meets the Slavic sizzle. This uniqueness is carried through quirky playful details in prints, cuts, and decorations. The quality is well proved in excellent fitting and practicality of the garment design. Collection is created in clear connection to actual wearing season and the dwelling needs of our customer.
Designed for worldly men and women who see fashion not just as a necessity, but also as play.
Monton design team includes eight talented designers from Estonia and Lithuania. All Monton designers contribute to our seasonal collections, adding their own personal signatures to create a harmonized whole. Monton’s design team is made up of Hanna Haring, Catlin Kaljuste, Triin Kaiv, Marit Nõmmik, Anette Sepp, Ryte Krakauskaite, Hannes Rüütel ja Marleen Afanasjev.
We are on a journey towards reducing our environmental footprint and increasing our positive social impact.
More than 45% of Monton items are designed and manufactured right here in Estonia, in factories owned and operated by the Baltika Group. To compliment this, Monton designers and buyers also work with a network of carefully selected partners in Europe and around the world in order to bring a complete collection of unique garments to our customers.
All our agreements with our purchasing and manufacturing partners are guided by internationally recognized ethical and responsible procurement principles, requiring our partners to ensure workers’ rights and acceptable working conditions as well as environmentally sustainable production practices.
In order to further support a sustainable future, help to conserve resources, reduce waste and preserve our planet for future generations, as of 2017 we use more environmentally friendly recycled paper bags in all our stores.
We want to support the talented. Those unique and quirky characters, who inspire us to be better.
Monton has been sponsoring the Estonian Olympic Committee since 2004, during which time the designers at Monton have created ceremonial outfits for the Estonian Olympic athletes. The athletes have worn collections designed especially for the Olympic Games in Athens, Turin, Beijing, Vancouver, London, Sochi as well as in Rio de Janeiros.